Private Label Strategy
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Private Label Strategy
| Author | : Nirmalya Kumar |
| Publisher | : Harvard Business Press |
| Total Pages | : 292 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9781422101674 |
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The growth in private labels has huge implications for managers on both sides.
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Language: en
Pages: 292
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Type: BOOK - Published: 2007 - Publisher: Harvard Business Press
The growth in private labels has huge implications for managers on both sides.
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With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retail
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Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of pr
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This book provides a unique perspective, beginning in the 19th century, of the growth and change of the food and drug store businesses in the United States, Can
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Abstract: Private labeling of products is not new. Manylarge merchandisers such as Sears and A&P, have marketedproducts under their own labels since the 19th ce
