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Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition.... *Increased coverage of the customer experience *Highlights Web 2.0 for peer-to-peer interaction. *More on social networking sites and mobile internet *Focus on how the credit crunch impacts services marketing *Emphasis on ecological issues and their implications for marketing services
Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services M
This text explores both concepts and techniques of marketing for a broad range of service categories and industries. The authors show that different categories
This text with cases provides a contemporary overview of key issues in the marketing of services. It explores many issues that are familiar to students with a f
Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily
Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advance
