Principles Of Internet Marketing
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Principles of Internet Marketing
| Author | : Ward A. Hanson |
| Publisher | : Thomson |
| Total Pages | : 508 |
| Release | : 2000 |
| Genre | : Internet marketing |
| ISBN | : |
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This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies.
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The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
