Principles of Internet Marketing
Language: en
Pages: 508
Authors: Ward A. Hanson
Categories: Internet marketing
Type: BOOK - Published: 2000 - Publisher: Thomson

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This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for custom
Principles of Internet Marketing
Language: en
Pages:
Authors: Daniel L. Wardlow
Categories:
Type: BOOK - Published: 2001-01 - Publisher:

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The 7 Critical Principles of Effective Digital Marketing
Language: en
Pages: 226
Authors: Kasim Aslam
Categories: Digital media
Type: BOOK - Published: 2017-02-16 - Publisher: Createspace Independent Publishing Platform

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"A must read for anyone who wants to be successful with their digital marketing." - Greg S. Reid, bestselling author of Three Feet from Gold The 7 Critical Prin
Marketing on the Internet
Language: en
Pages: 420
Authors: Judy Strauss
Categories: Electronic commerce
Type: BOOK - Published: 1999 - Publisher: Routledge

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Discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. The text presents the Internet as a strategic marke
Principles of Marketing for a Digital Age
Language: en
Pages: 552
Authors: Tracy L. Tuten
Categories: Business & Economics
Type: BOOK - Published: 2019-12-28 - Publisher: SAGE

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Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment an