Practical Content Strategy Marketing
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Language: en
Pages: 181
Pages: 181
Type: BOOK - Published: 2012-01-25 - Publisher: Elsevier
Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging th
Language: en
Pages: 241
Pages: 241
Type: BOOK - Published: 2017-06-03 - Publisher: Kogan Page Publishers
DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful
Language: en
Pages: 387
Pages: 387
Type: BOOK - Published: 2013-01-15 - Publisher: XML Press
If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to i
Language: en
Pages: 256
Pages: 256
Type: BOOK - Published: 2012-02-28 - Publisher: New Riders
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS j
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2011 - Publisher: Book Apart
Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.
