Obviously Awesome
Language: en
Pages: 0
Authors: April Dunford
Categories: Business & Economics
Type: BOOK - Published: 2019-05-14 - Publisher:

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You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourse
Positioning the New
Language: en
Pages: 250
Authors: Elisabetta Marino
Categories: Literary Criticism
Type: BOOK - Published: 2010-09-13 - Publisher: Cambridge Scholars Publishing

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This ground-breaking edited volume includes chapters which explore the past, present and future position of Chinese American authors within the framework of wha
Positioning Theory and Strategic Communication
Language: en
Pages: 242
Authors: Melanie James
Categories: Business & Economics
Type: BOOK - Published: 2014-06-13 - Publisher: Routledge

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In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions
Positioning: The Battle for Your Mind
Language: en
Pages: 224
Authors: Al Ries
Categories: Business & Economics
Type: BOOK - Published: 2001-01-03 - Publisher: McGraw Hill Professional

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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "po
Summary: The New Positioning
Language: en
Pages: 28
Authors: BusinessNews Publishing,
Categories: Business & Economics
Type: BOOK - Published: 2014-09-29 - Publisher: Primento

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The must-read summary of Jack Trout and Steve Rivkin's book: "The New Positioning: The Latest on the World's #1 Business Strategy". This complete summary of the