Selling Yoga

Selling Yoga
Author: Andrea R. Jain
Publisher: Oxford University Press, USA
Total Pages: 265
Release: 2015
Genre: Health & Fitness
ISBN: 019939024X


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Selling Yoga looks at how modern yoga developed into the self-developmental products and services that are widely consumed across the world today.


Selling Yoga
Language: en
Pages: 265
Authors: Andrea R. Jain
Categories: Health & Fitness
Type: BOOK - Published: 2015 - Publisher: Oxford University Press, USA

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Selling Yoga looks at how modern yoga developed into the self-developmental products and services that are widely consumed across the world today.
Defining Pop Culture Yoga
Language: en
Pages: 372
Authors: Kristen C. BLINNE
Categories: Health & Fitness
Type: BOOK - Published: 2020-01-15 - Publisher: Communication Perspectives in

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This book offers insight into the many identity work processes in play in the construction of yoga categories, inviting readers to consider pop culture yoga, a
The Assimilation of Yogic Religions through Pop Culture
Language: en
Pages: 282
Authors: Paul G. Hackett
Categories: Social Science
Type: BOOK - Published: 2017-10-23 - Publisher: Lexington Books

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The image of the meditating yogi has become a near-universal symbol for transcendent perfection used to market everything from perfume and jewelry to luxury res
Pop Culture Yoga
Language: en
Pages: 330
Authors: Kristen C. Blinne
Categories: Health & Fitness
Type: BOOK - Published: 2020-01-23 - Publisher: Rowman & Littlefield

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Pop Culture Yoga: A Communication Remix was born out of a series of questions about the paradoxical nature of yoga: How do individuals and groups define yoga? W
The Art of Yoga
Language: en
Pages: 48
Authors: Mike Brennan
Categories:
Type: BOOK - Published: 2018-07-13 - Publisher:

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How does an out of shape, forty-something, pop-culture-loving visual artist come to create yoga art? The answer might surprise you. It was at the intersection o