Place Branding
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Place Branding
| Author | : R. Govers |
| Publisher | : Springer |
| Total Pages | : 429 |
| Release | : 2016-01-18 |
| Genre | : Business & Economics |
| ISBN | : 0230247024 |
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The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
Place Branding Related Books
Language: en
Pages: 429
Pages: 429
Type: BOOK - Published: 2016-01-18 - Publisher: Springer
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented
Language: en
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Pages: 212
Type: BOOK - Published: 2008-12-14 - Publisher: Springer
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a
Language: en
Pages: 196
Pages: 196
Type: BOOK - Published: 2007 - Publisher: Destination Branding Book
This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat
Language: en
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Pages: 276
Type: BOOK - Published: 2021-03-29 - Publisher: Springer Nature
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of exp
Language: en
Pages: 393
Pages: 393
Type: BOOK - Published: 2016-07-22 - Publisher: IGI Global
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, n
