Place Branding
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Place Branding
Author | : R. Govers |
Publisher | : Springer |
Total Pages | : 429 |
Release | : 2016-01-18 |
Genre | : Business & Economics |
ISBN | : 0230247024 |
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The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
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Language: en
Pages: 429
Pages: 429
Type: BOOK - Published: 2016-01-18 - Publisher: Springer
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented
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Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a
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Type: BOOK - Published: 2007 - Publisher: Destination Branding Book
This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat
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This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of exp
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Pages: 393
Type: BOOK - Published: 2016-07-22 - Publisher: IGI Global
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, n