Pictorial Metaphor In Advertising
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Pictorial Metaphor in Advertising
| Author | : Charles Forceville |
| Publisher | : Psychology Press |
| Total Pages | : 256 |
| Release | : 1996 |
| Genre | : Business & Economics |
| ISBN | : 9780415128681 |
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Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.
Pictorial Metaphor in Advertising Related Books
Language: en
Pages: 256
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Type: BOOK - Published: 1996 - Publisher: Psychology Press
Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.
Language: en
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Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on com
