Pharmaceutical Marketing
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Pharmaceutical Marketing
Author | : Mickey C. Smith |
Publisher | : CRC Press |
Total Pages | : 444 |
Release | : 1991-10-24 |
Genre | : Medical |
ISBN | : 9781439810910 |
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Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and
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Language: en
Pages: 444
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Type: BOOK - Published: 1991-10-24 - Publisher: CRC Press
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Type: BOOK - Published: 2013-10-31 - Publisher: Springer Science & Business Media
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web