Persuasive Imagery

Persuasive Imagery
Author: Linda M. Scott
Publisher: Routledge
Total Pages: 470
Release: 2003-04-02
Genre: Business & Economics
ISBN: 1135635684


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This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.


Persuasive Imagery
Language: en
Pages: 470
Authors: Linda M. Scott
Categories: Business & Economics
Type: BOOK - Published: 2003-04-02 - Publisher: Routledge

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This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include sch
Techniques of Visual Persuasion
Language: en
Pages: 0
Authors: Larry Jordan
Categories: Business & Economics
Type: BOOK - Published: 2020-07-29 - Publisher: New Riders

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In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attra
Visual Persuasion
Language: en
Pages: 324
Authors: Paul Messaris
Categories: Art
Type: BOOK - Published: 1997 - Publisher: SAGE

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For upper-level undergraduate students and graduate students in communication and media studies
Techniques of Visual Persuasion
Language: en
Pages: 669
Authors: Larry Jordan
Categories: Business & Economics
Type: BOOK - Published: 2020-07-13 - Publisher: New Riders

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In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images t
Persuasive Games
Language: en
Pages: 463
Authors: Ian Bogost
Categories: Games & Activities
Type: BOOK - Published: 2010-08-13 - Publisher: MIT Press

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An exploration of the way videogames mount arguments and make expressive statements about the world that analyzes their unique persuasive power in terms of thei