Persuasion in the Media Age

Persuasion in the Media Age
Author: Timothy Borchers
Publisher: Waveland Press
Total Pages: 471
Release: 2021-09-14
Genre: Language Arts & Disciplines
ISBN: 1478647809


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Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s world demands a new perspective on persuasion—one that is grounded in the assumption that human consciousness and culture have been forever altered by communication technology. The fourth edition provides timely examples of persuasion in political campaigns, social movements, marketing, and interpersonal relationships—and the role of social media and media technologies in all of the contexts. From advertisers to politicians to influencers to friends, persuaders use increasingly sophisticated strategies to sway behavior. Borchers skillfully weaves theory, research, and engaging examples to help readers understand the practice of social influence—and to apply critical-thinking skills to the persuasion they encounter daily. The text takes an interdisciplinary approach to provide the latest thinking on persuasion while also drawing on a broad theoretical base for foundational concepts, such as attitudes, rhetoric, and human motivation. Throughout, Borchers emphasizes audience, storytelling, visual images, and ethics. This comprehensive, insightful, and accessible overview of persuasive communication teaches readers how to be skilled creators of persuasive messages—as well as critical consumers.


Persuasion in the Media Age
Language: en
Pages: 471
Authors: Timothy Borchers
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-09-14 - Publisher: Waveland Press

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Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s
Persuasion in the Media Age
Language: en
Pages: 494
Authors: Timothy Borchers
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012-11-21 - Publisher: Waveland Press

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Persuasion is omnipresent in todays media-saturated society. From politicians to advertisers to friends and colleagues, persuaders are using increasingly sophis
Persuasion in the Media Age
Language: en
Pages: 528
Authors: Timothy A. Borchers
Categories: Juvenile Nonfiction
Type: BOOK - Published: 2005 - Publisher: McGraw-Hill Companies

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This is an accessible account of theoretical knowledge to help students explore and understand the world of persuasion they live in. The text is grounded in rhe
Persuasion in the Media Age
Language: en
Pages:
Authors: Timothy Borchers
Categories: Mass media
Type: BOOK - Published: - Publisher:

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The Age of Persuasion
Language: en
Pages: 353
Authors: Terry O'Reilly
Categories: Business & Economics
Type: BOOK - Published: 2011-05-01 - Publisher: Catapult

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Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out