Perspectives on Public Relations Historiography and Historical Theorization

Perspectives on Public Relations Historiography and Historical Theorization
Author: Tom Watson
Publisher: Springer
Total Pages: 197
Release: 2015-07-02
Genre: Business & Economics
ISBN: 1137404388


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The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches.


Perspectives on Public Relations Historiography and Historical Theorization
Language: en
Pages: 197
Authors: Tom Watson
Categories: Business & Economics
Type: BOOK - Published: 2015-07-02 - Publisher: Springer

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The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of publi
Women in PR History
Language: en
Pages: 196
Authors: Anastasios Theofilou
Categories: Business & Economics
Type: BOOK - Published: 2020-12-29 - Publisher: Routledge

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The history of PR has received limited attention over the years, and especially the role of women in PR has been an ‘untold’ story thus far. This book is th
Perspectives on Public Relations Historiography and Historical Theorization
Language: en
Pages: 117
Authors: Tom Watson
Categories: Business & Economics
Type: BOOK - Published: 2014-01-14 - Publisher: Palgrave Pivot

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The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of publi
North American Perspectives on the Development of Public Relations
Language: en
Pages: 150
Authors: Tom Watson
Categories: Business & Economics
Type: BOOK - Published: 2016-12-09 - Publisher: Springer

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This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic wo
Reassessing the Relationship between Marketing and Public Relations
Language: en
Pages: 332
Authors: Lisa Dühring
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-04-24 - Publisher: Springer

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Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization o