Owning Game-Changing Subcategories

Owning Game-Changing Subcategories
Author: David Aaker
Publisher:
Total Pages: 215
Release: 2020-04-07
Genre: Business & Economics
ISBN: 9781642798906


Download Owning Game-Changing Subcategories Book in PDF, Epub and Kindle


Owning Game-Changing Subcategories
Language: en
Pages: 215
Authors: David Aaker
Categories: Business & Economics
Type: BOOK - Published: 2020-04-07 - Publisher:

GET EBOOK

Owning Game-Changing Subcategories
Language: en
Pages: 234
Authors: David Aaker
Categories: Business & Economics
Type: BOOK - Published: 2020-02-04 - Publisher: Morgan James Publishing

GET EBOOK

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digit
Brand Relevance
Language: en
Pages: 400
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2011-01-25 - Publisher: John Wiley & Sons

GET EBOOK

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relev
Brand Tuned
Language: en
Pages: 241
Authors: Shireen Smith
Categories: Business & Economics
Type: BOOK - Published: 2021-09-27 - Publisher: Practical Inspiration Publishing

GET EBOOK

A brand is more than a snazzy logo – but what else is there to consider when building a brand? Do you really need a brand for business success? And what has i
Creating Signature Stories
Language: en
Pages: 157
Authors: David Aaker
Categories: Business & Economics
Type: BOOK - Published: 2018-01-02 - Publisher: Morgan James Publishing

GET EBOOK

“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Mark