Overpromise And Overdeliver
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Overpromise and Overdeliver
Author | : Rick Barrera |
Publisher | : Penguin |
Total Pages | : 242 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 9781591840619 |
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Lock in customer loyalty by making--and keeping--a breakthrough brand promise that competitor's can't touch. Includes a free CD-ROM with supplemental materials and a software-driven study guide.
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