Orchestrating Success
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Orchestrating Success
Author | : Richard C. Ling |
Publisher | : John Wiley & Sons |
Total Pages | : 180 |
Release | : 1989-09-01 |
Genre | : Business & Economics |
ISBN | : 0471132276 |
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The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
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