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How do you turn visitors into buyers? And dropouts into sign-ups? Cleverly applying behavioral psychology will massively increase the results of your website, app, or online campaign. Psychologist and web designer Joris Groen and persuasion guru Bas Wouters explain in detail what works and what doesn't - and why. In this book, you will find specific and easily applicable guidelines, based on 40 years of practical experience and the insights of today's most important behavioral scientists, such as Fogg, Cialdini and Kahneman.With more than 40 real-life success cases and over 150 illustrations of dos and don'ts, this is the most complete and practical guide to designing and improving your online customer journey. "A true gift" - Dr. Robert Cialdini
How do you turn visitors into buyers? And dropouts into sign-ups? Cleverly applying behavioral psychology will massively increase the results of your website, a
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefr
The rise of blogs and social media provide a public platform for people to share information online. This trend has facilitated an industry of self-appointed �
The internet offers a wondrous world of possibilities for anyone with an entrepreneurial streak, including the chance to gain international recognition and infl
Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they... and how do you become one? Break the