Nontraditional Media In Marketing And Advertising
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Nontraditional Media in Marketing and Advertising
Author | : Robyn Blakeman |
Publisher | : SAGE |
Total Pages | : 265 |
Release | : 2014 |
Genre | : Business & Economics |
ISBN | : 1412997615 |
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A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
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