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Just because you are a nonprofit does not mean that you can ignore marketing. Marketing impacts every aspect of your organization from your fundraising and friend-raising to your community credibility and relevancy. This book provides you with the fuel to quick-start your marketing effortspublic relations, golf outings, advertising, guerilla marketing techniques, Web sites and so much more. So before you hire another marketing director you need to read Nonprofit NonMarketing. In short order this book will have you creating a brand image that is sure to propel your organization for years to come.
Just because you are a nonprofit does not mean that you can ignore marketing. Marketing impacts every aspect of your organization from your fundraising and frie
From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate,
A top business leader shares the business principles he used to launch both a top company and a thriving nonprofit Nonprofit leaders know that solving pervasive
This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing act
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing o
