Nonmarket Strategic Management
Download and Read Nonmarket Strategic Management full books in PDF, ePUB, and Kindle. Read online free Nonmarket Strategic Management ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Nonmarket Strategic Management
Author | : Cosmina Lelia Voinea |
Publisher | : Routledge |
Total Pages | : 210 |
Release | : 2017-07-14 |
Genre | : Business & Economics |
ISBN | : 1317421728 |
Download Nonmarket Strategic Management Book in PDF, Epub and Kindle
Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered ‘outside’ the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage. This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals. Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.
Nonmarket Strategic Management Related Books
Pages: 210
Pages: 171
Pages: 449
Pages: 208
Pages: 249