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As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed. Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.
As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identif
Imagine a world where humanity was not destined to cause harm to the natural world, where win-win scenarios—people and nature thriving together—are possible
The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person
Pino, who co-founded his first company at the age of 19, shares his proven techniques for building a prosperous operation, clearly explaining everything readers
The Niche Movement: The New Rules for Finding a Career You Love is a book that will serve as a platform to help people in their career exploration in an age of