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"Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description.
"Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that
Whether you’re making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication is essential. Based on the same c
This carefully indexed collection of anecdotes, fables, legends, and myths has been assembled over a 20-year period by Charles Francis, a prominent communicatio
The Well Said series is designed to improve the pronunciation and communication skills of beginner to advanced students from all language backgrounds. It offers