Nice Companies Finish First
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Nice Companies Finish First
Author | : Peter Shankman |
Publisher | : Macmillan |
Total Pages | : 256 |
Release | : 2013-04-02 |
Genre | : Business & Economics |
ISBN | : 0230341896 |
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The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. Shankman, a pioneer in modern PR, marketing, and advertising, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world.
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