Next Generation Business Strategies For The Base Of The Pyramid
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Next Generation Business Strategies for the Base of the Pyramid
Author | : Ted London |
Publisher | : FT Press |
Total Pages | : 289 |
Release | : 2011 |
Genre | : Business & Economics |
ISBN | : 0137047894 |
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This book shares proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, will help alleviate social ills, and can scale to significant size and profitability. Its “second-generation” techniques reflect crucial lessons learned by “BoP” pioneers: lessons that dramatically increase the likelihood of success.
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