News, Improved

News, Improved
Author: Michele McLellan
Publisher: CQ Press
Total Pages: 0
Release: 2007-03-23
Genre: Language Arts & Disciplines
ISBN: 9780872894198


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As news organizations adapt to a changing media landscape, strategic learning is critical for organizations that want to increase their audiences and maintain journalistic quality. News, Improved: How America's Newsrooms Are Learning to Change shows how leadership, goal-setting and staff development improve the culture of the newsroom and the content of the news product—both key drivers of audience appeal. Learn how American newsrooms are becoming more adaptive and creative, fueled by continuous, strategic training. News, Improved focuses on the lessons learned from $10 million in training and research projects funded by the John S. and James L. Knight Foundation, including Tomorrow's Workforce, a partnership of major news corporations, more than 50 national journalism professional and mid-career teaching organizations, and one of the nation's most prestigious schools of journalism. The four-year project was conceived to show how strategic investments in newsroom training and professional development can improve the appeal and value of quality journalism. It is based at the Medill School of Journalism at Northwestern University.


News, Improved
Language: en
Pages: 0
Authors: Michele McLellan
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2007-03-23 - Publisher: CQ Press

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As news organizations adapt to a changing media landscape, strategic learning is critical for organizations that want to increase their audiences and maintain j
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Type: BOOK - Published: 2022-06-21 - Publisher: Biteback Publishing

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"A brilliant A-to-Z for the modern newsroom." – Jeremy Vine "A must-read." – Julie Etchingham "Highly recommended reading." – Justin Webb *** We are at a
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Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-07-06 - Publisher: Columbia University Press

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As cash-strapped metropolitan newspapers struggle to maintain their traditional influence and quality reporting, large national and international outlets have p
Better Broadcast Writing, Better Broadcast News
Language: en
Pages: 379
Authors: Greg Dobbs
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2015-10-14 - Publisher: CRC Press

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Better Broadcast Writing, Better Broadcast News teaches students how to write with the conversational simplicity required for radio and TV. This text draws on t
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Language: en
Pages: 355
Authors: James T. Hamilton
Categories: Business & Economics
Type: BOOK - Published: 2011-10-23 - Publisher: Princeton University Press

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That market forces drive the news is not news. Whether a story appears in print, on television, or on the Internet depends on who is interested, its value to ad