New Product Forecasting
Download and Read New Product Forecasting full books in PDF, ePUB, and Kindle. Read online free New Product Forecasting ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
New Product Forecasting
Author | : Kenneth B. Kahn |
Publisher | : Routledge |
Total Pages | : 177 |
Release | : 2014-12-18 |
Genre | : Business & Economics |
ISBN | : 1317463889 |
Download New Product Forecasting Book in PDF, Epub and Kindle
Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.
New Product Forecasting Related Books
Pages: 177
Pages: 323
Pages: 335
Pages: 376
Pages: 380