New Dimensions In Investor Relations
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New Dimensions in Investor Relations
Author | : Bruce W. Marcus |
Publisher | : John Wiley & Sons |
Total Pages | : 438 |
Release | : 1997-11-03 |
Genre | : Business & Economics |
ISBN | : 9780471141532 |
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Die Beziehungen zu den Investoren zu pflegen, Aktionäre zu gewinnen und zu halten - das sind lebenswichtige Themen für die Führungskräfte an der Börse gehandelter Firmen. Dieses Buch enthält alles, was Sie wissen müssen, um diese Mechanismen zu verstehen und zu steuern und auf dem immer härter umkämpften Markt notwendiges Kapital beschaffen zu können.
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