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This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions thems
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always hav
Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason
The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of