Neuroeconomics And The Decision Making Process
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Neuroeconomics and the Decision-Making Process
Author | : Christiansen, Bryan |
Publisher | : IGI Global |
Total Pages | : 377 |
Release | : 2016-03-17 |
Genre | : Psychology |
ISBN | : 1466699906 |
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Neuroeconomics has emerged as a field of study with the goal of understanding the human decision-making process and the mental consideration of multiple outcomes based on a selected action. In particular, neuroeconomics emphasizes how economic conditions can impact and influence the decision-making process and alternately, how human actions have the power to impact economic conditions. Neuroeconomics and the Decision-Making Process presents the latest research on the relationship between neuroscience, economics, and human decision-making, including theoretical foundations, real-world applications, and models for implementation. Taking a cross-disciplinary approach to neuroeconomic theory and study, this publication is an essential reference source for economists, psychologists, business professionals, and graduate-level students across disciplines.