Naval Strategy and Operations in Narrow Seas

Naval Strategy and Operations in Narrow Seas
Author: Milan N. Vego
Publisher: Psychology Press
Total Pages: 360
Release: 2003
Genre: History
ISBN: 9780714653891


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Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.


Naval Strategy and Operations in Narrow Seas
Language: en
Pages: 360
Authors: Milan N. Vego
Categories: History
Type: BOOK - Published: 2003 - Publisher: Psychology Press

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Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising
The Economics of Groundwater Management in Arid Countries
Language: en
Pages: 394
Authors: Manuel Schiffler
Categories: Groundwater
Type: BOOK - Published: 1998 - Publisher:

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Naval Strategy and Operations in Narrow Seas
Language: en
Pages: 328
Authors: Milan N. Vego
Categories: History
Type: BOOK - Published: 2013-09-05 - Publisher: Routledge

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"First Published in 1999, Routledge is an imprint of Taylor & Francis, an informa company."
Maritime Strategy and Sea Control
Language: en
Pages: 417
Authors: Milan Vego
Categories: History
Type: BOOK - Published: 2016-04-14 - Publisher: Routledge

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This book focuses on the key naval strategic objectives of obtaining and maintaining sea control. During times of war, sea control, or the ability of combatants
War at Sea
Language: en
Pages: 614
Authors: Nathan Miller
Categories: History
Type: BOOK - Published: 1997 - Publisher: Oxford University Press, USA

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From the sinking of the British passenger liner Athenia on September 3, 1939, by a German U-boat (against orders) to the Japanese surrender on board the Missour