Nation Branding In Modern History
Download and Read Nation Branding In Modern History full books in PDF, ePUB, and Kindle. Read online free Nation Branding In Modern History ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Nation Branding in Modern History
Author | : Carolin Viktorin |
Publisher | : Berghahn Books |
Total Pages | : 300 |
Release | : 2018-08-24 |
Genre | : History |
ISBN | : 1785339249 |
Download Nation Branding in Modern History Book in PDF, Epub and Kindle
A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.