Narrative Organizations
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Narrative Organizations
Author | : Christine Erlach |
Publisher | : Springer Nature |
Total Pages | : 219 |
Release | : 2020-07-27 |
Genre | : Business & Economics |
ISBN | : 3662614219 |
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This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite, organizational developers, corporate communicators and advisers with a rich description of the methods and implementation. By the employment of these narrative methods, leadership styles, communication, knowledge and change management can be planned in such a way that on the one hand the identity-core of the enterprise remains always apparent and on the other, the organization can develop in an agile fashion into the future.