Myths Of Marketing
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Marketing Myths that are Killing Business
Author | : Kevin J. Clancy |
Publisher | : McGraw Hill Professional |
Total Pages | : 354 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : 9780070113619 |
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In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.
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"This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's res