Marketing Myths that are Killing Business

Marketing Myths that are Killing Business
Author: Kevin J. Clancy
Publisher: McGraw Hill Professional
Total Pages: 354
Release: 1995
Genre: Business & Economics
ISBN: 9780070113619


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In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.


Marketing Myths that are Killing Business
Language: en
Pages: 354
Authors: Kevin J. Clancy
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher: McGraw Hill Professional

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In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and b
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Authors: Grant Leboff
Categories: Business & Economics
Type: BOOK - Published: 2020-01-03 - Publisher: Kogan Page Publishers

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It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides,
Marketing Revealed
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Authors: W. Burgers
Categories: Business & Economics
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This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and
The Little Book of Market Myths
Language: en
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Authors: Kenneth L. Fisher
Categories: Business & Economics
Type: BOOK - Published: 2013-01-29 - Publisher: John Wiley & Sons

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Exposes the truth about common investing myths and misconceptions and shows you how the truth shall set you freeā€”to reap greater long-term and short-term gain
The Kids Market
Language: en
Pages: 296
Authors: James U. McNeal
Categories: Business & Economics
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"This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's res