Museum Management and Marketing
Language: en
Pages: 471

Museum Management and Marketing

Authors: Richard Sandell
Categories: Business & Economics
Type: BOOK - Published: 2007-04-11 - Publisher: Routledge

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Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, t
Marketing the Museum
Language: en
Pages: 268

Marketing the Museum

Authors: Fiona Mclean
Categories: Business & Economics
Type: BOOK - Published: 2012-12-06 - Publisher: Routledge

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Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation.
Museum Marketing and Strategy
Language: en
Pages: 547

Museum Marketing and Strategy

Authors: Neil G. Kotler
Categories: Business & Economics
Type: BOOK - Published: 2016-08-25 - Publisher: John Wiley & Sons

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This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategi
Museum Marketing
Language: en
Pages: 288

Museum Marketing

Authors: Ruth Rentschler
Categories: Business & Economics
Type: BOOK - Published: 2009-11-04 - Publisher: Routledge

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Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visit
Museum Management
Language: en
Pages: 316

Museum Management

Authors: Kevin Moore
Categories: Art
Type: BOOK - Published: 1994 - Publisher: Psychology Press

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This invaluable introduction to key issues, controversies and debates collects essential writings by some of the leading authors in the field, and examines muse