Multiple Co-Branding
Language: en
Pages: 96

Multiple Co-Branding

Authors: Inca Beckmann
Categories: Business & Economics
Type: BOOK - Published: 2005-01-31 - Publisher: diplom.de

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Inhaltsangabe:Abstract: The exchangeability of products has led to the producers need to differentiate themselves from other offers. Due to the flood of adverti
Co-Branding: Fit Factors Between Partner Brands
Language: en
Pages: 98

Co-Branding: Fit Factors Between Partner Brands

Authors: Peter Zickermann
Categories: Business & Economics
Type: BOOK - Published: 2014-09 - Publisher: Anchor Academic Publishing (aap_verlag)

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Firms are continuously looking for new opportunities to exploit and leverage their existing brands to achieve business growth. In the past, companies have lever
The Effect of Multiple Co-branding
Language: en
Pages: 146

The Effect of Multiple Co-branding

Authors: Xiaoxi Lian
Categories: Branding (Marketing)
Type: BOOK - Published: 2010 - Publisher:

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Co-Branding
Language: en
Pages: 160

Co-Branding

Authors: T. Blackett
Categories: Business & Economics
Type: BOOK - Published: 1999-09-24 - Publisher: Springer

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The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners t
Co-Branding as a Brand Strategy – An Analysis from the Resource-based View
Language: en
Pages: 85

Co-Branding as a Brand Strategy – An Analysis from the Resource-based View

Authors: Frédéric Begemann
Categories: Business & Economics
Type: BOOK - Published: 2008-02 - Publisher: GRIN Verlag

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Diploma Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Europe