Multinational Retailers And Consumers In China
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Multinational Retailers and Consumers in China
| Author | : J. Gamble |
| Publisher | : Springer |
| Total Pages | : 270 |
| Release | : 2011-07-12 |
| Genre | : Social Science |
| ISBN | : 0230317006 |
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This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into employment relations in multinational retail firms and changing labour-management systems in China, as well as their impact on consumer culture.
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