Multinational Enterprises In Emerging Markets
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Multinational Enterprises in Emerging Markets
Author | : Yadong Luo |
Publisher | : Copenhagen Business School Press DK |
Total Pages | : 420 |
Release | : 2002 |
Genre | : Competition, International |
ISBN | : 9788763000468 |
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"Multinational Enterprises in Emerging Markets aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets. Unlike other books, which tend to be very general in offering these lessons, Yadong Luo explicates the issues concretely, comparatively, and thoroughly."
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