Multimodal Metaphor
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Multimodal Metaphor
Author | : Charles Forceville |
Publisher | : Walter de Gruyter |
Total Pages | : 487 |
Release | : 2009 |
Genre | : Language Arts & Disciplines |
ISBN | : 3110205157 |
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Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include ad
Multimodal Metaphor Related Books
Language: en
Pages: 487
Pages: 487
Type: BOOK - Published: 2009 - Publisher: Walter de Gruyter
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on com
Language: en
Pages: 242
Pages: 242
Type: BOOK - Published: 2017-12-15 - Publisher: John Benjamins Publishing Company
Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyo
Language: en
Pages: 208
Pages: 208
Type: BOOK - Published: 2018-12-15 - Publisher: John Benjamins Publishing Company
Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modali
Language: en
Pages: 244
Pages: 244
Type: BOOK - Published: 2002-01-22 - Publisher: Routledge
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Cha
Language: en
Pages: 333
Pages: 333
Type: BOOK - Published: 2017-05-04 - Publisher: Cambridge University Press
The study of metaphor is now firmly established as a central topic within cognitive science and the humanities. This book explores the critical role that concep