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This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.
This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the differen
This collection brings together a range of perspectives on multimodal communication in intercultural interaction, bridging cognitive, social, and functional app
Dance Data, Cognition, and Multimodal Communication is the result of a collaborative and transdisciplinary effort towards a first definition of "dance data", wi
Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impac
This volume examines the role of multimodal augmentative and alternative communication (AAC) in supporting speech, language, and communication of individuals wi
