Multicultural Marketing
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Multicultural Marketing
Author | : Alfred L. Schreiber |
Publisher | : McGraw-Hill Companies |
Total Pages | : 0 |
Release | : 2001 |
Genre | : Market segmentation |
ISBN | : 9780844226019 |
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Consider These Facts Today, ethnic Americans--African-Americans, Asian-Pacific-Americans, and Hispanic-Americans--make up 25 percent of the U.S. population. By 2010 this figure will be 33 percent; by 2040, it will be 53 percent. Ethnic Americans are increasing in population seven times as fast as no
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Language: en
Pages: 0
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Type: BOOK - Published: 2001 - Publisher: McGraw-Hill Companies
Consider These Facts Today, ethnic Americans--African-Americans, Asian-Pacific-Americans, and Hispanic-Americans--make up 25 percent of the U.S. population. By
Language: en
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Pages: 178
Type: BOOK - Published: 1996 - Publisher: AMACOM/American Management Association
Although the author discusses the ethnic, religious, and lifestyle diversity of the United States, this is a marketing book. The aim is to help marketers increa
Language: en
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Type: BOOK - Published: 2001-02-06 - Publisher: SAGE Publications, Incorporated
Massive demographic upheavals are changing the societal identities of American consumers and disrupting the effectiveness of traditional marketing techniques. T
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Pages: 360
Type: BOOK - Published: 1995-04-05 - Publisher: SAGE Publications, Incorporated
Global trends in emerging ethnicity - and also in global marketing - make this an especially timely book. Marketing in a Multicultural World is the perfect volu
Language: en
Pages: 0
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Type: BOOK - Published: 2013 - Publisher: Business and Economic Development Center, Foster School of Business, University of Washington
Today, as the nation's population is becoming more and more diverse, it is imperative for students to learn how to effectively grow businesses that serve a vari