Multicultural Marketing

Multicultural Marketing
Author: Alfred L. Schreiber
Publisher: McGraw-Hill Companies
Total Pages: 0
Release: 2001
Genre: Market segmentation
ISBN: 9780844226019


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Consider These Facts Today, ethnic Americans--African-Americans, Asian-Pacific-Americans, and Hispanic-Americans--make up 25 percent of the U.S. population. By 2010 this figure will be 33 percent; by 2040, it will be 53 percent. Ethnic Americans are increasing in population seven times as fast as no


Multicultural Marketing
Language: en
Pages: 0
Authors: Alfred L. Schreiber
Categories: Market segmentation
Type: BOOK - Published: 2001 - Publisher: McGraw-Hill Companies

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Consider These Facts Today, ethnic Americans--African-Americans, Asian-Pacific-Americans, and Hispanic-Americans--make up 25 percent of the U.S. population. By
Multicultural Marketing
Language: en
Pages: 178
Authors: Marlene L. Rossman
Categories: Business & Economics
Type: BOOK - Published: 1996 - Publisher: AMACOM/American Management Association

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Although the author discusses the ethnic, religious, and lifestyle diversity of the United States, this is a marketing book. The aim is to help marketers increa
Marketing and Consumer Identity in Multicultural America
Language: en
Pages: 482
Authors: Marye C. Tharp
Categories: Business & Economics
Type: BOOK - Published: 2001-02-06 - Publisher: SAGE Publications, Incorporated

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Massive demographic upheavals are changing the societal identities of American consumers and disrupting the effectiveness of traditional marketing techniques. T
Marketing in a Multicultural World
Language: en
Pages: 360
Authors: Janeen Arnold Costa
Categories: Business & Economics
Type: BOOK - Published: 1995-04-05 - Publisher: SAGE Publications, Incorporated

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Global trends in emerging ethnicity - and also in global marketing - make this an especially timely book. Marketing in a Multicultural World is the perfect volu
Multicultural Marketing and Business Consulting
Language: en
Pages: 0
Authors: Thaddeus Spratlen
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher: Business and Economic Development Center, Foster School of Business, University of Washington

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Today, as the nation's population is becoming more and more diverse, it is imperative for students to learn how to effectively grow businesses that serve a vari