Multi Channel Marketing Branding And Retail Design
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Multi-Channel Marketing, Branding and Retail Design
| Author | : Charles McIntyre |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 274 |
| Release | : 2016-12-05 |
| Genre | : Business & Economics |
| ISBN | : 1786354551 |
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This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
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