More Advertising Worldwide
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More Advertising Worldwide
Author | : Ingomar Kloss |
Publisher | : Springer Science & Business Media |
Total Pages | : 356 |
Release | : 2012-12-06 |
Genre | : Business & Economics |
ISBN | : 3540247882 |
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This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. It also contains a chapter on intercultural management as well as a case study of Barclaycard International. The authors are specialists from the respective countries. From the reviews: " This reader is an absolute must for all advertisers, agencies and students... " Werben und Verkaufen (Issue 40/2001)
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