Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions
Language: en
Pages:
Authors: Csilla Horvath
Categories:
Type: BOOK - Published: 2013 - Publisher:

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This article examines cross-price promotional effects in a dynamic context. Among other things, we investigate whether previously established findings hold when
Moderating Factors of Immediate, Dynamic, and Long-Run Cross-Price Effects
Language: en
Pages: 43
Authors: Csilla Horváth
Categories:
Type: BOOK - Published: 2012 - Publisher:

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In this article the authors describe their comprehensive analysis of moderating factors of cross-brand effects of price changes and contribute to the literature
Modeling Markets
Language: en
Pages: 417
Authors: Peter S.H. Leeflang
Categories: Business & Economics
Type: BOOK - Published: 2014-11-12 - Publisher: Springer

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This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models
Advanced Methods for Modeling Markets
Language: en
Pages: 725
Authors: Peter S. H. Leeflang
Categories: Business & Economics
Type: BOOK - Published: 2017-08-29 - Publisher: Springer

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This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis,
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media
Language: en
Pages: 326
Authors: Wu, Mei
Categories: Business & Economics
Type: BOOK - Published: 2013-09-30 - Publisher: IGI Global

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Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challeng