Moderating Factors of Immediate, Dynamic, and Long-Run Cross-Price Effects
Language: en
Pages: 43

Moderating Factors of Immediate, Dynamic, and Long-Run Cross-Price Effects

Authors: Csilla Horváth
Categories:
Type: BOOK - Published: 2012 - Publisher:

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In this article the authors describe their comprehensive analysis of moderating factors of cross-brand effects of price changes and contribute to the literature
Handbook of Marketing
Language: en
Pages: 618

Handbook of Marketing

Authors: Barton A Weitz
Categories: Business & Economics
Type: BOOK - Published: 2006-08-11 - Publisher: SAGE

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The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domain
Bulletin of the Atomic Scientists
Language: en
Pages: 56

Bulletin of the Atomic Scientists

Authors:
Categories:
Type: BOOK - Published: 1953-05 - Publisher:

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The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhat
The Economic Impacts of Natural Disasters
Language: en
Pages: 341

The Economic Impacts of Natural Disasters

Authors: Debarati Guha-Sapir
Categories: Business & Economics
Type: BOOK - Published: 2013-05-23 - Publisher: Oxford University Press

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This work combines research and empirical evidence on the economic costs of disasters with theoretical approaches. It provides new insights on how to assess and
Energy Abstracts for Policy Analysis
Language: en
Pages: 426

Energy Abstracts for Policy Analysis

Authors:
Categories: Power resources
Type: BOOK - Published: 1981 - Publisher:

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