Models Of Buyer Behavior
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Stochastic Models of Buying Behavior
Author | : William F. Massy |
Publisher | : MIT Press (MA) |
Total Pages | : 488 |
Release | : 1970 |
Genre | : Business & Economics |
ISBN | : |
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Approaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning models for brand choice; A probability diffusion model; Application of the probability diffusion model; Purchase incidence models; Models for purchase timing and market penetration; A stochastic model for monitoring new product adoption; Parameter estimations and some emperical results for STEAM; Extension to STEAM.
Stochastic Models of Buying Behavior Related Books
Language: en
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Type: BOOK - Published: 1970 - Publisher: MIT Press (MA)
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This edited book, discusses thorough and wide-ranging theories and models associated with differing aspects of buyer behavior from a team of marketing experts.
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