Models For Innovation Diffusion
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Models for Innovation Diffusion
| Author | : Vijay Mahajan |
| Publisher | : SAGE |
| Total Pages | : 92 |
| Release | : 1985 |
| Genre | : Reference |
| ISBN | : 9780803921368 |
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Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used diffusion models and suggests their appropriate applications.
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Type: BOOK - Published: 1985 - Publisher: SAGE
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Benoît Godin is a Professor at the Institut national de la recherche scientifique, Montreal. Models abound in science, technology, and society (STS) studies an
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This text presents a key to understanding how ideas, products and opinions take off and spread throughout society - referred to as the diffusion of innovation -
