Michael Jordan And The New Global Capitalism
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Michael Jordan and the New Global Capitalism (New Edition)
| Author | : Walter LaFeber |
| Publisher | : W. W. Norton & Company |
| Total Pages | : 193 |
| Release | : 2002-09-17 |
| Genre | : Business & Economics |
| ISBN | : 0393323692 |
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Examines how the Nike corporation, using the popularity of Chicago basketball player Michael Jordan, impacted the economies and cultures of the world through its advertising campaign.
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