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The main objective of this book is to dispel some of the conventionally-held views surrounding trade between Europe and Asia in the sixteenth and eighteenth centuries. For instance, through a comparative and comprehensive study of merchant communities, markets and commodities, the individual authors demonstrate that Asian merchants were in no way inferior to Europeans in terms of their commercial operations and business acumen. The book as a whole attempts to view trade between Europe and Asia in its totality and emphasizes similarities rather than differences in the two regions.
The main objective of this book is to dispel some of the conventionally-held views surrounding trade between Europe and Asia in the sixteenth and eighteenth cen
Merchants to Multinationals examines the evolution of multinational trading companies from the eighteenth century to the present day. During the Industrial Revo
Commerce meets conquest in this swashbuckling story of the six merchant-adventurers who built the modern world It was an era when monopoly trading companies wer
The first and only book to describe the seven secretive families and five far-flung companies that control the world's food supplies. Little has changed their c
What was the role of merchant guilds in the medieval and early modern economy? Does their wide prevalence and long survival mean they were efficient institution
