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The three-pointed star. Magic. Mystique. Mercedes-Benz. With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.
The three-pointed star. Magic. Mystique. Mercedes-Benz. With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in exis
The W114 and W115 models were enormously successful for Mercedes-Benz, and their sales in nine years of production between 1967 and 1976 almost equalled the tot
Bernard Bellon combines a detailed study of the daily lives of factory workers at Daimler-Benz with a broader discussion of the role of the automobile industry
This title charts the turbulent years through the 1990s and into the middle of the following decade when Mercedes struggled to come to terms with a changing wor
In the very beginning, the automotive industry was dominated by open-top vehicles whose body shapes were very much based on the horse-drawn carriage, there were
