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Providing a framework for understanding the relationship between media and society, this updated Sixth Edition of Media/Society helps you develop the skills you need to critically evaluate both conventional wisdom and your own assumptions about the social role of the media. Authors David Croteau and William Hoynes retain the book’s basic sociological framework but now include additional discussions of new studies and up-to-date material on today’s rapidly changing media landscape. Now featuring streamlined content and a more engaging narrative, this edition offers expanded discussions of the “new media” world, including digitization, the internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media’s effect on traditional media outlets
Providing a framework for understanding the relationship between media and society, this updated Sixth Edition of Media/Society helps you develop the skills you
Critiquing the mass media, and the role those media play in our lives, requires a critical eye. Media in Society gives students in upper level media courses a u
What does it mean to live in a digital society? Does social media empower political activism? How do we form and express our identity in a digital age? Do algor
Examining the role of the media in contemporary society, this text presents theoretical approaches and includes many examples, definitions, issues, questions an
Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edit
